There's an old saying ...

Give someone a fish and you feed them for a day.
Teach someone to fish and you feed them for a lifetime.

While this sounds good, there's a problem.

The problem is that most of the free educational online content I'm seeing is superficial. Content that provides step-by-step "here's exactly what you should do" solutions, or copy/pasting from stack overflow (devs will get this) is the norm, not the exception.

People want "hacks", shortcuts and instant answers to difficult problems. I guess that's why we have so many good devs and marketers, but not enough great ones.

The thing is ... doing any craft well, be it coding, marketing or even fishing requires more than just knowing what to do or how to do it.

To be really good at something, not just today, but also tomorrow, you need to truly understand why you're doing it that way. If you don't know the "why", you can't adapt to change. And things change.

And to understand the why, you need to learn how to think like a coder, a marketer, or even a fisherman.

That's why the saying should be:

Give someone a fish, you feed them for a day.
Teach someone to fish, you feed them for as long as things don't change.
Teach someone to think like a fisherman, you feed them for life.

So I made this site - to help you think like a marketer.